1) use Newton discover the law of gravity via watching apples dropping to the group -> to help people discover "there are laws governing influence people" 2) show influence theory: 1) influence strategy, influence tactics & influence processes Yulin Xu: 2) how Olixus implements this in our product to help user be most influential Yulin Xu: 2 fundamental emotions 1) fear 2) love Yulin Xu: core flexible self flexible core self